Hiển thị các bài đăng có nhãn Election. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn Election. Hiển thị tất cả bài đăng

Thứ Năm, 23 tháng 2, 2012

Unions gearing up to spend big in 2012 election

WASHINGTON (AP) — Unions are gearing up to spend more than $400 million to help re-elect President Barack Obama and lift Democrats this election year in a fight for labor's survival.

Under siege in state legislatures around the country — and fearing the consequences of a Republican in the White House — union leaders say they have little choice as they try to beat back GOP efforts to curb collective bargaining rights or limit their ability to collect dues.

"People are digging deeper," said Larry Scanlon, political director of the country's largest public workers union, the American Federation of State, County and Municipal Employees. "If Republicans take over the presidency, Congress and enough state legislatures, unions will be out of business, pure and simple."

Scanlon's union was the biggest overall spender in the 2010 midterm elections, doling out about $93 million to help state and federal candidates, mostly Democrats. This year, AFSCME is expected to spend at least $100 million or more on political action, including television advertising, phone banks and member canvassing. The effort is to help the president, Democrats running for the House and Senate, gubernatorial candidates and key state lawmakers.

With increased spending planned by other labor groups, including the powerful Service Employees International Union and the AFL-CIO, unions are likely to top the $400 million they spent to help elect Obama four years ago.

Not all union expenditures on political action are publicly disclosed, so some numbers are based on self-reporting. But unions have long been known as one of the most reliable supporters of Democratic candidates and their efforts have increased with every election as the threats to organized labor grow.

Unions already spent more than $40 million last year to successfully repeal an Ohio law that restricted collective bargaining rights and to recall lawmakers who backed a similar measure in Wisconsin. They are spending millions more in a bid to recall Republican Wisconsin Gov. Scott Walker, who led the charge to curb public employee union rights as a way to balance the state's budget.

But unions are being spread thin as they deal with a new wave of measures they say are designed to weaken their clout. Indiana passed a right-to-work measure earlier this month, and Republicans in New Hampshire are pushing a similar bill. Legislatures in Arizona and Utah are weighing measures to limit bargaining rights for their public employees.

"Part of the Republican strategy is to try to bleed us," said Mike Podhorzer, political director of the AFL-CIO. "There are certainly more union members now who understand the importance of political engagement and are willing to go door-to-door and make phone calls and do campaigns."

Tim Phillips, president of the conservative anti-tax and anti-regulation group Americans for Prosperity, denied any grand strategy to weaken unions. His group, founded with the support of billionaire brothers Charles and David Koch, spends millions on anti-Obama and anti-union ads across the country.

"It's not accurate to say there's some master plan to drain resources," Phillips said. "These are genuine public policy efforts."

But Phillips said he thinks that, for the first time, unions have to confront organized grassroots opposition in a number of states.

"And Americans for Prosperity is absolutely a key component in that," Phillips said. "The unions have always had the advantage and we are now matching them."

The stakes are even higher for unions this year, as GOP presidential hopefuls seeking conservative support have made unions a regular punching bag. Former Massachusetts Gov. Mitt Romney says he would support states pursuing right-to-work laws and seek to ban unions from using automatic dues deductions for politics. He would also reverse Obama's executive order encouraging the use of union labor in large government construction projects.

AFSCME, the 1.6-million member union, started early this year, spending $1 million on television ads during Florida's GOP presidential primary to weaken Romney, the candidate organized labor presumes will emerge as the Republican nominee.

The SEIU teamed up with Priorities USA Action, the major super PAC backing Obama, to buy ads in Florida and Nevada accusing Romney of flip-flopping on immigration policy. SEIU is the single largest contributor to Priorities USA after making a $500,000 contribution in December.

The 2.1 million-member union is expected to spend at least $85 million to help Obama win, similar to what it spent in 2008.

So far, unions are finding a way to pay for all the political spending. Union members are contributing more to political action committees, agreeing to special assessments and spending more time working on political causes.

The AFL-CIO is following a new strategy outlined last summer to contribute less money to specific candidates and spend more on building its infrastructure. The goal is to lay a foundation for year-round mobilization that keeps going in the months following an election. Competing for the union money are the various races, from president to state lawmaker.

"We have to use 2012 not just to win for its own sake, but to use as a springboard for 2014 when the governors in all these states are up," Podhorzer said.

The new strategy emerged after some unions grew frustrated last year that Obama and Democrats in Congress were not doing enough to stand up for labor's agenda. But leaders say union members have become more enthusiastic about Obama since the president increased his focus on job creation.

The AFL-CIO also started its own labor super PAC, which allows it to raise unlimited amounts of money and mobilize support beyond its traditional base. The new super PAC has already pulled in $3.7 million.

___

Follow Sam Hananel's labor coverage on Twitter at http://twitter.com/shananel


View the original article here

Unions gearing up to spend big in 2012 election

WASHINGTON (AP) — Unions are gearing up to spend more than $400 million to help re-elect President Barack Obama and lift Democrats this election year in a fight for labor's survival.

Under siege in state legislatures around the country — and fearing the consequences of a Republican in the White House — union leaders say they have little choice as they try to beat back GOP efforts to curb collective bargaining rights or limit their ability to collect dues.

"People are digging deeper," said Larry Scanlon, political director of the country's largest public workers union, the American Federation of State, County and Municipal Employees. "If Republicans take over the presidency, Congress and enough state legislatures, unions will be out of business, pure and simple."

Scanlon's union was the biggest overall spender in the 2010 midterm elections, doling out about $93 million to help state and federal candidates, mostly Democrats. This year, AFSCME is expected to spend at least $100 million or more on political action, including television advertising, phone banks and member canvassing. The effort is to help the president, Democrats running for the House and Senate, gubernatorial candidates and key state lawmakers.

With increased spending planned by other labor groups, including the powerful Service Employees International Union and the AFL-CIO, unions are likely to top the $400 million they spent to help elect Obama four years ago.

Not all union expenditures on political action are publicly disclosed, so some numbers are based on self-reporting. But unions have long been known as one of the most reliable supporters of Democratic candidates and their efforts have increased with every election as the threats to organized labor grow.

Unions already spent more than $40 million last year to successfully repeal an Ohio law that restricted collective bargaining rights and to recall lawmakers who backed a similar measure in Wisconsin. They are spending millions more in a bid to recall Republican Wisconsin Gov. Scott Walker, who led the charge to curb public employee union rights as a way to balance the state's budget.

But unions are being spread thin as they deal with a new wave of measures they say are designed to weaken their clout. Indiana passed a right-to-work measure earlier this month, and Republicans in New Hampshire are pushing a similar bill. Legislatures in Arizona and Utah are weighing measures to limit bargaining rights for their public employees.

"Part of the Republican strategy is to try to bleed us," said Mike Podhorzer, political director of the AFL-CIO. "There are certainly more union members now who understand the importance of political engagement and are willing to go door-to-door and make phone calls and do campaigns."

Tim Phillips, president of the conservative anti-tax and anti-regulation group Americans for Prosperity, denied any grand strategy to weaken unions. His group, founded with the support of billionaire brothers Charles and David Koch, spends millions on anti-Obama and anti-union ads across the country.

"It's not accurate to say there's some master plan to drain resources," Phillips said. "These are genuine public policy efforts."

But Phillips said he thinks that, for the first time, unions have to confront organized grassroots opposition in a number of states.

"And Americans for Prosperity is absolutely a key component in that," Phillips said. "The unions have always had the advantage and we are now matching them."

The stakes are even higher for unions this year, as GOP presidential hopefuls seeking conservative support have made unions a regular punching bag. Former Massachusetts Gov. Mitt Romney says he would support states pursuing right-to-work laws and seek to ban unions from using automatic dues deductions for politics. He would also reverse Obama's executive order encouraging the use of union labor in large government construction projects.

AFSCME, the 1.6-million member union, started early this year, spending $1 million on television ads during Florida's GOP presidential primary to weaken Romney, the candidate organized labor presumes will emerge as the Republican nominee.

The SEIU teamed up with Priorities USA Action, the major super PAC backing Obama, to buy ads in Florida and Nevada accusing Romney of flip-flopping on immigration policy. SEIU is the single largest contributor to Priorities USA after making a $500,000 contribution in December.

The 2.1 million-member union is expected to spend at least $85 million to help Obama win, similar to what it spent in 2008.

So far, unions are finding a way to pay for all the political spending. Union members are contributing more to political action committees, agreeing to special assessments and spending more time working on political causes.

The AFL-CIO is following a new strategy outlined last summer to contribute less money to specific candidates and spend more on building its infrastructure. The goal is to lay a foundation for year-round mobilization that keeps going in the months following an election. Competing for the union money are the various races, from president to state lawmaker.

"We have to use 2012 not just to win for its own sake, but to use as a springboard for 2014 when the governors in all these states are up," Podhorzer said.

The new strategy emerged after some unions grew frustrated last year that Obama and Democrats in Congress were not doing enough to stand up for labor's agenda. But leaders say union members have become more enthusiastic about Obama since the president increased his focus on job creation.

The AFL-CIO also started its own labor super PAC, which allows it to raise unlimited amounts of money and mobilize support beyond its traditional base. The new super PAC has already pulled in $3.7 million.

___

Follow Sam Hananel's labor coverage on Twitter at http://twitter.com/shananel


View the original article here

Chủ Nhật, 19 tháng 2, 2012

Who's Winning the Twitter and Facebook Presidential Election? [INFOGRAPHIC]

President Barack Obama's Facebook and Twitter following leaves Republican presidential candidates in the dust.

The president has more than 25 million Facebook Likes and more than 12.5 million Twitter followers.

[More from Mashable: 10 Social Media Tips for Bloggers]

Since his 2008 campaign for president, Obama has changed the way the public engages with political candidates running for office. He was and still is the social-media-savvy candidate who reaches out to voters on the online platforms where they communicate. President Obama's social media accounts are primarily run by his campaign staff, but Obama signs the tweets he writes with -BO.

In October 2011, Obama found one more way he could connect with young voters: by joining Tumblr, a blogging site used by tons of young people.

[More from Mashable: Web App Analyzes Tweets in Real Time for a Record of Historic Events]

Other candidates have followed Obama's tech-savvy lead. They have signed up for social media platforms and their staffs post regularly. On average, the 2012 presidential candidates post to their accounts two to five times per day, according to PRMarketing.com, who created the infographic below.

When it comes to followers and Likes, Republican presidential candidates Mitt Romney and Newt Gingrich split second place. Romney comes in second with 1.4 million Facebook Likes, while Newt Gingrich has 1.4 million Twitter followers, ranking him the second most followed 2012 election candidate, although many of his followers' accounts are inactive. A former Gingrich staffer told Gawker that Gingrich purchased Twitter followers on eBay.

Ron Paul is the third most followed candidate with more than 862,000 Facebook Likes and more than 130,000 Twitter followers. Rick Santorum is next to last with nearly 130,000 Twitter followers and more than 138,000 Facebook Likes. Gary Johnson, the libertarian who has been in and out of the race, has the least amount of Facebook Likes and Twitter followers, but he is building his following. He has more than 23,000 Twitter followers and 149,000 Facebook Likes.

Check out the infographic below. Twitter and Facebook numbers have increased for all candidates since the infographic was made.

Followers and likes don't always translate to endorsements, but do you think a candidate's following could turn into votes?

Thumbnail image courtesy of iStockphoto, manley099

This story originally published on Mashable here.


View the original article here

Santorum Likens Election to World War II

In 2012, Yahoo! News will tell the nation’s story through the experiences and views of real Americans like you. Watch the first Remake America video »


View the original article here

Santorum Likens 2012 Election to World War II

In 2012, Yahoo! News will tell the nation’s story through the experiences and views of real Americans like you. Watch the first Remake America video »


View the original article here

Thứ Sáu, 17 tháng 2, 2012

Obama poised to win 2012 election with 303 electoral votes: The Signal Forecast

With fewer than nine months to go before Election Day, The Signal predicts that Barack Obama will win the presidential contest with 303 electoral votes to the Republican nominee's 235.

How do we know? We don't, of course. Campaigns and candidates evolve, and elections are dynamic events with more variables than can reasonably be distilled in an equation. But the data--based on a prediction engine created by Yahoo! scientists--suggest a second term is likely for the current president. This model does not use polls or prediction markets to directly gauge what voters are thinking. Instead, it forecasts the results of the Electoral College based on past elections, economic indicators, measures of state ideology, presidential approval ratings, incumbency, and a few other politically agnostic factors.

We'll dip into what the model says in a moment, but first a note about models in general: there are a lot of them, from complex equations generated by nerdy academics (like the team at The Signal) to funny coincidences like the Redskins Rule, which holds that the incumbent party keeps the White House if Washington's football team wins its last home game. (This is true in 17 of the last 18 elections!) Every year, some of these models are right and some are wrong, and the difference is often just luck. As a result, models get a bad rap as being very good at predicting the past and lousy at predicting the future.

But every election gives researchers more data to work with and a better idea of what works and what doesn't. Not all models are bogus just because many of them are. Our model combines powerful scientific algorithms with both real-time and historical data sources. We have examined the last 10 presidential elections and found that the Yahoo! model, which is the work of Yahoo Labs economists Patrick Hummel and David Rothschild, would have correctly predicted the winner in 88 percent of the 500 individual state elections.

The following chart shows our predictions for each state in the general election, based on this model.

Yahoo Signal election predictionsYahoo Signal election predictions

In addition to predicting winners, you'll see that the Yahoo! model predicts by how much each candidate will win each state. These estimates are, on average, under 3 percentage points off. (We exclude Washington, D.C., in the model and assume it will go for the Democratic candidate.)

The Yahoo! model assumes that the president's approval rating will stay the same between now and mid-June, that each of the 50 states will report personal income growth that is average for an election year, and that certain key indicators of state ideology will remain unchanged this year. Although the model currently predicts that Obama will win 303 electoral votes in November, please note that it predicts only probabilities of victory, and that many states are nearly toss-ups.

Because Mitt Romney has the lead in the delegate race for the Republican presidential nomination, for this table we assume that the Republican candidate's home state is Massachusetts and that the Republican candidate's home region is the East.

This may be a conservative estimate for Obama, because January's economic indicators suggest that the states are likely to experience greater-than-average income growth in the first quarter. We will update our predictions accordingly when the actual data from the current year is available.

A key finding of the model is that economic trends—whether things are getting better or worse than they were a month ago—are more meaningful than the level state of the economy. In other words, whether the unemployment rate is increasing or decreasing is more important than what the unemployment rate actually is.

Another lesson of this model is that, while campaigns and candidates matter, they don't matter all that much. Despite the varying quality and positions of the campaigns and candidates over the last 10 presidential elections, variables beyond their immediate control describe the outcome very well. A brilliant or lucky campaigner is at an advantage, but the net effect of politics and strategy, averaged over the past 40 years, is just the small variation that the Yahoo! model cannot predict.

In the following weeks, The Signal will have more posts that describe how the model was built and what its implications are. Rothschild is scheduled to give a talk on an academic paper that he and Hummel are writing on the Yahoo! model in May at the American Association for Public Opinion Research national convention.

David Rothschild is an economist at Yahoo Labs. He has a Ph.D. in applied economics from the Wharton School of Business at the University of Pennsylvania. His dissertation is in creating aggregated forecasts from individual-level information. Follow him on Twitter @DavMicRot and email him at thesignal@yahoo-inc.com.

Chris Wilson is editor of The Signal. Follow him at @chriswilsondc.

Want more? Visit The Signal blog or connect with us on Facebook and follow us on Twitter.


View the original article here

Thứ Hai, 13 tháng 2, 2012

The Politics of Contraception: How a Health Insurance Controversy Could Shape the Election

According to a memo published by the moderate think tank, Third Way, and highlighted by The New Yorker's Ryan Lizza, the 2012 election will come down to a fight over truly independent voters who cast ballots for Obama in 2008. If Obama can hang on to these voters, he wins. If he cedes too many to Mitt Romney, he loses. Other factors like turnout will come into play, but the document suggests that one of the Obama campaign's central tasks will be to persuade its former supporters to back the candidate again.

The Obama Administration's recent decision to require Catholic universities and hospitals to include coverage for contraceptives in their health insurance plans appears to fit into a strategy to do just that. (MORE: Is the Obama Administration 'At War' with Catholics?)

The Third Way memo, written by Michelle Diggles and Lanae Erickson, says the "Obama Independents" are disproportionately:

-moderate
-concerned with the economy
-hit hard by the recession
-truly swing voters (more voted for Republican candidates in 2010 than 2008 McCain voters supported Democrats)
-female
-racially diverse
-young
-less religious
-more personally connected to their candidate

This provides some clues to the Obama re-election strategy, namely that the campaign is already courting young, more secular women -- exactly the cohort that could be won over by the Administration's recent decision to require Catholic universities and hospitals to provide employee health insurance plans covering contraception. A new poll from the Public Religion Research Institute provides more support for this strategy, noting that 58% of Millennials say "religiously affiliated colleges and hospitals should have to provide coverage that includes contraception," while 54% of women feel this way. In addition, the PRPI poll found that more than half (52%) of Catholics agree.

As Kathleen Hennessey and Christi Parsons recently reported in the Los Angeles Times:

Democratic strategists think voters who oppose President Obama because of the birth-control rule wouldn't have voted for him anyway.

(snip)

Aligning himself with the interests of women is crucial if Obama is to win a second term. He garnered 53% of women voters in 2008, besting McCain by 13 percentage points. In 2010, when Republicans took control of the House, that edge evaporated and women were essentially evenly divided between Republicans and Democrats. Recent polling shows the gender gap in Democrats' favor has reemerged.

Hennessey and Parsons also report that Administration officials are defending the decision on Catholic universities and hospitals by saying it protects the rights of employees of those organizations, many of whom are not Catholic. However, the health insurance plans (and prescription drugs plans) offered by Catholic institutions, like any other employer, are often partly funded by the institutions themselves. (MORE: Obama Flip-Flops on Super PACs. Now He Is Consistent.)

Lest there be any doubt that the Obama folks see this as a political issue worth highlighting, the campaign just put out a side-by-side comparison of the Massachusetts health plan's contraception coverage rules and those of the Affordable Care Act. Romneycare/Obamacare -- it seems birth control coverage is another issue where it's hard to see daylight between the two.

MORE: Obama's Fairness Doctrine

PHOTOS: TIME's Pictures of the Week

View this article on Time.com

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View the original article here

Thứ Năm, 9 tháng 2, 2012

The Politics of Contraception: How a Health Insurance Controversy Could Shape the Election

According to a memo published by the moderate think tank, Third Way, and highlighted by The New Yorker's Ryan Lizza, the 2012 election will come down to a fight over truly independent voters who cast ballots for Obama in 2008. If Obama can hang on to these voters, he wins. If he cedes too many to Mitt Romney, he loses. Other factors like turnout will come into play, but the document suggests that one of the Obama campaign's central tasks will be to persuade its former supporters to back the candidate again.

The Obama Administration's recent decision to require Catholic universities and hospitals to include coverage for contraceptives in their health insurance plans appears to fit into a strategy to do just that. (MORE: Is the Obama Administration 'At War' with Catholics?)

The Third Way memo, written by Michelle Diggles and Lanae Erickson, says the "Obama Independents" are disproportionately:

-moderate
-concerned with the economy
-hit hard by the recession
-truly swing voters (more voted for Republican candidates in 2010 than 2008 McCain voters supported Democrats)
-female
-racially diverse
-young
-less religious
-more personally connected to their candidate

This provides some clues to the Obama re-election strategy, namely that the campaign is already courting young, more secular women -- exactly the cohort that could be won over by the Administration's recent decision to require Catholic universities and hospitals to provide employee health insurance plans covering contraception. A new poll from the Public Religion Research Institute provides more support for this strategy, noting that 58% of Millennials say "religiously affiliated colleges and hospitals should have to provide coverage that includes contraception," while 54% of women feel this way. In addition, the PRPI poll found that more than half (52%) of Catholics agree.

As Kathleen Hennessey and Christi Parsons recently reported in the Los Angeles Times:

Democratic strategists think voters who oppose President Obama because of the birth-control rule wouldn't have voted for him anyway.

(snip)

Aligning himself with the interests of women is crucial if Obama is to win a second term. He garnered 53% of women voters in 2008, besting McCain by 13 percentage points. In 2010, when Republicans took control of the House, that edge evaporated and women were essentially evenly divided between Republicans and Democrats. Recent polling shows the gender gap in Democrats' favor has reemerged.

Hennessey and Parsons also report that Administration officials are defending the decision on Catholic universities and hospitals by saying it protects the rights of employees of those organizations, many of whom are not Catholic. However, the health insurance plans (and prescription drugs plans) offered by Catholic institutions, like any other employer, are often partly funded by the institutions themselves. (MORE: Obama Flip-Flops on Super PACs. Now He Is Consistent.)

Lest there be any doubt that the Obama folks see this as a political issue worth highlighting, the campaign just put out a side-by-side comparison of the Massachusetts health plan's contraception coverage rules and those of the Affordable Care Act. Romneycare/Obamacare -- it seems birth control coverage is another issue where it's hard to see daylight between the two.

MORE: Obama's Fairness Doctrine

PHOTOS: TIME's Pictures of the Week

View this article on Time.com

Most Popular on Time.com:


View the original article here

Thứ Tư, 8 tháng 2, 2012

The Politics of Contraception: How a Health Insurance Controversy Could Shape the Election

According to a memo published by the moderate think tank, Third Way, and highlighted by The New Yorker's Ryan Lizza, the 2012 election will come down to a fight over truly independent voters who cast ballots for Obama in 2008. If Obama can hang on to these voters, he wins. If he cedes too many to Mitt Romney, he loses. Other factors like turnout will come into play, but the document suggests that one of the Obama campaign's central tasks will be to persuade its former supporters to back the candidate again.

The Obama Administration's recent decision to require Catholic universities and hospitals to include coverage for contraceptives in their health insurance plans appears to fit into a strategy to do just that. (MORE: Is the Obama Administration 'At War' with Catholics?)

The Third Way memo, written by Michelle Diggles and Lanae Erickson, says the "Obama Independents" are disproportionately:

-moderate
-concerned with the economy
-hit hard by the recession
-truly swing voters (more voted for Republican candidates in 2010 than 2008 McCain voters supported Democrats)
-female
-racially diverse
-young
-less religious
-more personally connected to their candidate

This provides some clues to the Obama re-election strategy, namely that the campaign is already courting young, more secular women -- exactly the cohort that could be won over by the Administration's recent decision to require Catholic universities and hospitals to provide employee health insurance plans covering contraception. A new poll from the Public Religion Research Institute provides more support for this strategy, noting that 58% of Millennials say "religiously affiliated colleges and hospitals should have to provide coverage that includes contraception," while 54% of women feel this way. In addition, the PRPI poll found that more than half (52%) of Catholics agree.

As Kathleen Hennessey and Christi Parsons recently reported in the Los Angeles Times:

Democratic strategists think voters who oppose President Obama because of the birth-control rule wouldn't have voted for him anyway.

(snip)

Aligning himself with the interests of women is crucial if Obama is to win a second term. He garnered 53% of women voters in 2008, besting McCain by 13 percentage points. In 2010, when Republicans took control of the House, that edge evaporated and women were essentially evenly divided between Republicans and Democrats. Recent polling shows the gender gap in Democrats' favor has reemerged.

Hennessey and Parsons also report that Administration officials are defending the decision on Catholic universities and hospitals by saying it protects the rights of employees of those organizations, many of whom are not Catholic. However, the health insurance plans (and prescription drugs plans) offered by Catholic institutions, like any other employer, are often partly funded by the institutions themselves. (MORE: Obama Flip-Flops on Super PACs. Now He Is Consistent.)

Lest there be any doubt that the Obama folks see this as a political issue worth highlighting, the campaign just put out a side-by-side comparison of the Massachusetts health plan's contraception coverage rules and those of the Affordable Care Act. Romneycare/Obamacare -- it seems birth control coverage is another issue where it's hard to see daylight between the two.

MORE: Obama's Fairness Doctrine

PHOTOS: TIME's Pictures of the Week

View this article on Time.com

Most Popular on Time.com:


View the original article here

Thứ Ba, 7 tháng 2, 2012

Twitter CEO: 2012 Will Be the Twitter Election

"I really think 2012 is going to be the Twitter Election," Dick Costolo said on stage at AllThingsD's media conference in Laguna Nigel, Calif., Monday evening. It was an unusually confident declaration from a CEO who has hitherto appeared remarkably modest in his communications.

By saying that 2012 would be a "Twitter Election," Costolo was not suggesting that sentiment analysis of tweets would indicate the winning candidate. Instead, he meant that Twitter has become an essential platform for reaching voters, and for gathering and responding to feedback in real time.

[More from Mashable: 20 TV Shows With the Most Social Media Buzz This Week [CHART]]

"We already saw this during the State of the Union when [President] Obama made the spilled milk joke and a collective groan went up across the country on Twitter," Costolo posited. "In the past, you'd have to wait for the networks to cut to the pundits after the address was done to discuss it. You don't have to do that anymore."

"Washington is really starting to get that too … [It's] actively engaging in the real-time feedback loop now," he added. "Instead of waiting for the rebuttal at the end, there were two senators live-tweeting their rebuttals [during the speech]."

[More from Mashable: Giants? Patriots? Mobile and Social to Win Super Bowl XLVI]

SEE ALSO: 6 Ways the Media Is Using Digital Tools to Cover the Election

This kind of real-time engagement is essential, he said. "Candidates who don't participate in the conversation on Twitter will be left behind [in the elections], The next morning is too late to respond."

He also emphasized Twitter's role in humanizing public figures. "One of the reasons we've gotten so many celebrities from all walks of life [on Twitter] is because it gives them a vehicle to communicate directly with the people." That capability could be crucial during election season, he suggested.

This story originally published on Mashable here.


View the original article here